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• Brainwriting. Gather your employees. Have each person write down one idea, or solution, that he or she wants the group to consider. Then have individuals pass their idea to the next person, who adds his or her own thoughts and suggestions in writing. Continue until each person receives the paper on which he or she wrote the original idea. Then, as a group, explore and pick the best ideas.

• The worst idea. This technique helps employees overcome “creative performance anxiety.” Each person provides the worst possible idea to a given situation. Bad ideas get employees to see problems in a different way, thus paving the way to come up with breakthrough ideas.

• Mind excursions. Have each participant put him- or herself in the typical day of a target client or customer. Walking in the shoes of a customer helps employees identify feelings, situations, problems, and needs that can lead to new ideas and solutions.

• Great thinkers. This technique requires that participants put themselves in the mind of an innovative thinker, like Mozart or Marie Curie, or a superhero like Batman or Wonder Woman. Participants then approach a concept or problem from the thinker’s perspective. This can result in creative, innovative ideas.

For more free tips for small business owners visit, http://bestbusinessmastery.com

According to the Small Business Success Index (SBSI):
Small businesses have also been hit with some negative effects of the recession:
•30% of small business owners believe their access to capital is not sufficient
•41% of small business owners have had to accept a lower standard of living
•30% of small business owners report the recession has hurt employee morale
•19% of small business owners say they have had to reduce valuable staff

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During one conversion where we observed yet excited new entrepreneur making a ‘classic’ email blast error, we wished out loud that we could tell everyone we met about the basics of email blasts. Or marketing. Or branding. Or public relations. So we decided right then and there to create an audio product that new business owners can purchase and listen to over and over again on their mp3 players. There were outlines to be created, a little bit of additional research, music, voice overs, recordings to do, along with the creation of a sister e-commerce site! Whoa! Yes, we’ve been busy!

To that end, we are proud to announce the launch of our sister site: Best Business Mastery! It’s an e-commerce site where you can download and listen to informational audios instantly! Save time from reading and just add the mp3 files to your listening device and learn while you are at the gym or in your car commuting. We have also added an easy way to purchase limited quantities of consulting services from us, either via email or a simple telephone conversation. Perfect for the sole business owner, who needs someone to ‘bounce’ ideas off of and no one to turn to. We hope you enjoy these marketing tools, and find them useful for your business. To that end, we are offering a FREE audio download, “The 7 Notorious Deadly Sins of Small Businesses.” The audio system we’ve developed will change the way you do business today. Your Best Business Now (Vol. 1) highlights important strategies for successfully promoting your small business, including: Nearly three hours of three easy to understand programs with info on how to market your small business and compete in any economy. Learn the latest methods including email marketing, public relations, advertising, branding, web development and do-it-yourself technology that top U.S. companies use every day. Find out how-to attract and retain customers and clients.

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“Thank you, expect a responce within 2 working days.”

Uh, first of all…TWO WORKING DAYS? In this economy? I later reviewed and in small print, it said if I was interested in advertising, I might expect a response in one day…’might.’ This left me with the feeling that advertising wasn’t that important to them. Secondly, and if you haven’t guessed, but the word ‘response’ is spelled with an ’s’ not a ‘c.’ Which lead me to think that maybe they aren’t a ‘professional’ woman’s publication after all. I don’t have much more to say here, except to remind everyone to SPELLCHECK and proof your web sites. PLEASE. I’d write more, but I have to proof this now…